Experience
2022 - 2024
DIGITAL CONTENT CREATOR
L'Oréal Vietnam
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Collaborate with the design team to build landing pages for affiliate marketing activities of La Roche-Posay, Vichy, CeraVe brands.
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Plan and execute a content plan for creators, helping influencers confidently review and sell products better.
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Work with agency for KOC's advocacy marketing activities on multi-channel.
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Organize mini workshops for koc to share beauty and cosmetics knowledge.
Full-time
2021 - 2022
SENIOR CONTENT CREATOR
Xanh Marketing Agency
Full-time
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Manage day-to-day project coordination, planning, and execution across multiple tasks.
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Conceptualize and execute items from social post, mv script, tvc, story photo, PR article, etc. for industries such as Banking, FMCG, Cosmetics, Finance, Real estate, F&B, etc.
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Cooperate with internal team and customers to come up with the best communication solutions.
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Build social content guidelines for bands, creating synchronization and consistency in terms of content for brands on social networking platforms.
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Brainstorm ideas, write content and brief for designers according to the content plan.
2017 - 2021
SENIOR LOCAL MARKETING
Apollo English
Full-time
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Directly manage local marketing activities to ensure data collection and brand image for 4 centers: Pham Ngoc Thach, Go Vap, Le Quang Dinh, Ha Huy Giap.
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Contact and work with partners such as schools, apartments, supermarkets, bookstores, partners to cooperate in organizing events and brand promotion activities.
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Main in charge of content and production functions of the South, particularly in creating ideas, writing content, and working with agencies/Nationwide Marketing for all design of Local Event (Halloween, Christmas, Tet Holiday, etc.).
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Plan, create ideas, and post for the Location Pages for 18 centers in the South.
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Build a platform and it works as a map for the Local Marketing Department in the South to direct their works easier.
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Works closely with Nationwide Marketing for digital promotions, content for ads.
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Plan, manage project and budget for the printing and distribution of merchandise for 15 centers throughout the South.
2020 - Present
SOCIAL CONTENT
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Deliver the brand's message through education, inspiration, etc. that attract customers to love and buy products.
Estée Lauder Vietnam
Freelancer
2019 - 2021
SCRIPT WRITER FOR
"MON NGON MOI NGAY" PROGRAM
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Write 3 scripts/month, which are creative, trend-conscious and innovative, but still ensure the criteria of the television show.
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Research carefully each assigned scripts to create the best product and match the broadcast time.
Golden Scale
Freelancer
2016 - 2017
SOCIAL CONTENT
Anphabe
Intern
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In charge of the company’s fanpage with over 70.000 followers with 21 posts weekly.
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Plan and execute content for the Vietnam Best Places To Work 2016, 2017 event.
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Content brainstorming for the Monday Motivation series attracted over 1 million impressions and 800.000 views.
Education
2013 - 2017
UNIVERSITY OF CULTURE
Bachelor degree of Media and Communication
2020
2020
2021
AIM ACADEMY
Writing for ideas
dpiCENTER
Sketch ideas
​Bếp Chữ | Sói Ä‚n Chay